Thank you for considering advertising on the Classics Network. For more information about the Network, please read about us. 

 

Reach  The Classics Network of websites has an annual audience of more than two million. Each week the site receives more than 40 000 unique visitors and a total of about 175 000 hits.

Targeted focus groups  The Network attracts a wide range of focus groups including students, teachers and academics, across a variety of ages and incomes. Most people visiting the site are looking for resources in the humanities, so advertisements relating to literature, philosophy, politics, history, and other related disciplines are obviously well-suited to our demographic. More broadly, however, advertisements for books, scholarly publications, educational resources, and related products have historically performed very well, with high click-through rates and high sales rates. (42% of visitors say they are likely to buy books online within the next three months; other products popular with our visitors include items as diverse as music CDs, DVDs/videos, computer equipment and airline tickets.) Some examples of companies for which the Network has served targeted advertisements recently include The New York Times and Mind Eye Q. 

Demographics  Our sites perform particularly strongly in the under-18 (33% of visitors) and 18-25 (27%) age groups, making us particularly suited to advertising for companies who wish to target high school and college students. Interestingly, however, 27% of visitors report having completed a post-graduate degree, which indicates that the appeal of the Network sites is considerably wider than many other sites which are geared exclusively towards students. The gender distribution of visitors is relatively even (45% male, 51% female).

Geographics  About 60% of visitors to the Network come from the United States. Other top countries include Canada (9%), the United Kingdom (7%), Australia (5%), China (2%), and Germany, India, Italy and France (1%). We have the capability of offering advertisers geo-targeted advertisements. 

Other facts  A very high proportion of visitors (40%) report having bookmarked the Classics Network site. This offers a very good opportunity for companies to promote their products or services to repeat visitors. Additionally, 35% of visitors spend more than 20 minutes on the site during a typical visit. 

 

The Network is able to offer advertising in the form of banners (standard sizes are displayed at the very top of the page and the very bottom, and skyscraper and cube banners are displayed on the right hand sidebar) and text links (displayed permanently on the sidebar, on author pages, or elsewhere by negotiation). We are also able to offer text advertisements in emails which we send to users. We currently send about 10 000 emails per month as part of our Classics Digests program. (All messages are sent only to users who have specifically requested them. We do not spam.)

The rates below should be used only as a guide. They may vary depending on the specific requirements of your advertising campaign, and are subject to change without notice. 

Since the rates are substantially lower than those offered by comparable sites and are very competitive in the industry generally, we will generally not be willing to negotiate. In exceptional circumstances, however, we will consider reducing the rates even further. 

BANNERS	CPM (cost, in US dollars, of one thousand impressions)
Top banner (outstanding industry rate)	$1.25
Right hand sidebar skyscraper	$0.40
Right hand sidebar cube	$0.15
Bottom banner	$0.25

 

TEXT LINKS	Cost per day (for permanent display in the specified location)
Right hand sidebar - very top of page (maximum exposure)	$30.00
Right hand sidebar - half way down page	$2.00
In the 'resources' section of author pages	$0.90
Elsewhere	By negotiation

 

EMAIL MESSAGES	CPM (cost, in US dollars, of one thousand emails dispatched)
Top text message (maximum exposure)	$7.00
Bottom text message	$1.50

 

 

To begin advertising on the Network, or to make any inquiries, please contact the Executive Editor, Andrew Nicol, by filling in the form on our contact page.